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Story: Heineken virtual draught beer display
Location: Netherlands
Heineken has developed world’s first virtual draught display in cooperation with Hypsos. With the Heineken Draught Challenge, lovers of fresh draught beer can digitally experience how to draught a beer quickly and easily.
The Heineken Draught Challenge, which will increase sales of the Beer Tender and the DraughtKeg, will provide the supermarket manager an interesting feature for its customers.
