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January 30 2015
Posted in News
Theo van Lamoen
project manager retail

Tapping a Heineken Beer at Tesco in the Heart of London

In the heart of London at supermarket chain Tesco visitors can now digitally experience how to pour a draught beer quickly and easily and in a playful way test their beer tapping skills.

The Heineken Tap Challenge was developed by Heineken in 2009 in partnership with Hypsos and has proven since then to play an important role in stimulating the sales of the Heineken Beertender Draughtkeg. The Heineken Tap Challenge has been featured in many supermarkets around the world.

The Heineken Tap Challenge is produced by Hypsos, including the motion technology that allows shop customers to digitally tap a beer. The display features a touch screen, which when activated allows participants to hear music, talk and laughter, just like their own party, and the sound of tapping a beer. At the same time, the display shows the glass filling up and how much foam versus beer there should be. Participants then hopefully decide to enjoy even more their own real fresh draught Heineken beer at home.

Interested what Hypsos can do for your organisation?

You can contact us for a complete store interior, implementation, pop-up stores or displays. Interested in an appointment so we can generate ideas for brand perception in the store for your company or product? Call us at +31 346 357500, mail to or fill in this form. We will be pleased to contact you.

Dolf Karsemeijer
+31 6 51202882
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