show description
corporate relations
exibitions
client
Dutch Foundation of Literature
location
asia
Vincent Boender
managing director Hong Kong

Dutch Pavilion at the Beijing International Book Fair

For the 2011 Beijing International Book Fair, The Netherlands was the guest Country of Honour. It was only fitting that Hypsos was chosen to work with designers Ira Koers and Roelof Mulder to develop, fabricate and install the 1500 m2 Open Landscape-Open Book exhibition area, one of the largest at the fair.

Thematic areas devoted to authors and genres were defined by low lying landscape walls that signified the low lying dykes which are such an important characteristic of the Dutch landscape. Visitors could find familiar icons of Dutch literature, such as Miffy as immortalized by Dick Bruna, and were introduced to new authors, cartoonists and illustrators.
The floating landscape was centred and defined by a suspended “cloud” made from over 1600 strips of dyed Chinese silk, with concealed lighting and fans to create subtle depth and movement. Underneath were meeting areas for Dutch publishers, allowing an intimate yet open venue to present Dutch literature to exhibition visitors. A lecture area and a bookshop completed the installation that further enhanced the close relationships between China and The Netherlands.

Trade show participation coming up?

A trade show participation offers you the unique opportunity to be face to face with your target group. We would like to assist you in grabbing that opportunity and produce powerful stand designs so that your stand presentation will have "stopping power". We think results-oriented. Please fill in the form below, or send your stand designs to this mail address and we will get in contact with you.

Arno Wouters
+31 0346 357500
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