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corporate relations
Heide Agne
strategy director

Nespresso presenting at Horecava 2017

Last week, trade show Horecava took place in the RAI Exhibition Centre, Amsterdam. Nespresso presents its wide range of coffee machines here for professional use. Their goal was to demonstrate their sustainable process of making coffeebeans from coffeeberry to the actual cup of coffee.

This sustainable process from coffee berries to a cup of coffee is reflected clearly in the graphic layout of the stand, making use of transparent printed cloths, which give the stand its open character.
Much attention has been paid to the right, atmospheric exposure. Many floating effects with LED lights have been chosen, copper accents in the frame of the stand, lamps and trendy accessories, which all provide a warm appearance, which is one of the core values of Nespresso.

Of course, ‘tasting’ is key issue at the stand. All Nespresso machines from the program business solutions were clearly presented and were used to demonstrate and taste coffee from. Bartenders on the stand presented the most outspoken and innovative recipes.

Hypsos has developed the designs and executed the stand construction of both Nespresso presentations.


Nespresso presented itself at the same time at the Wine Professional, the trade fair for the hotel and catering industry and wine professionals which also took place in the RAI. Theme of the Nespresso stand was here: "when you start with a Grand Cru, you want to end with a Grand Cru".

Trade show participation coming up?

A trade show participation offers you the unique opportunity to be face to face with your target group. We would like to assist you in grabbing that opportunity and produce powerful stand designs so that your stand presentation will have "stopping power". We think results-oriented. Please fill in the form below, or send your stand designs to this mail address and we will get in contact with you.

Arno Wouters
+31 0346 357500
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