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retail services
instore communication
Theo van Lamoen
project manager retail

Heineken World’s First Virtual Draught Beer Display

Heineken, in cooperation with Hypsos, developed world's first virtual draught display to introduce consumers to the pleasures of home tapped beer.

With the Heineken Draught Challenge, lovers of fresh draught beer can digitally experience how to pour a draught beer quickly and easily. The Heineken Draught Challenge has provided supermarkets with an interesting and attractive marketing feature and has seen sales of the Heineken Draught Keg Beer increase by 90%.

The virtual draught display was developed based on innovative, multi-sensory motion technology. By holding an interactive glass equipped with sensors under the Draught Keg and moving the tap handle, participants can check on the screen whether they can pour a perfect draught beer.

Interested what Hypsos can do for your organisation?

You can contact us for a complete store interior, implementation, pop-up stores or displays. Interested in an appointment so we can generate ideas for brand perception in the store for your company or product? Call us at +31 346 357500, mail to or fill in this form. We will be pleased to contact you.

Dolf Karsemeijer
+31 6 51202882
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