show description
retail services
pop-up store
location
europe
Dolf Karsemeijer
account director

Retail Gifting Concept for Happy Socks

Happy Socks started in the spring of 2008. Two friends had a vision: spreading happiness by turning an everyday object into an essentially colourful design piece of ultimate quality, craftsmanship and creativity. Currently, Happy Socks sells its products in 90 countries across all continents.

"Retail Gifting concept"
Gifting is very important for marketing and communication of Happy Socks. Therefore Hypsos was asked by the Happy Socks head office in Stockholm to create a "Retail Gifting concept". Furthermore, they requested to develop and test this concept in a high-quality retail environment in the Netherlands.

Concept development
We have devided this project into the phases of concept development, design production and placement. From our general concept idea, we first came up with a "Retail Gifting station" that could be tested as a pop-up in a high-quality retail environment at the Dutch high-end premium department store chain Bijenkorf.

Retail Implementation
End November, ideally before the holiday gifting season, we finished translating, producing and installing the Happy Socks Retail pop-up  concept in all department stores of Bijenkorf in the Netherlands. Thanks to clear and recognizable signing, visitors are drawn from far to the "Happy Socks Retail Gifting station".
The striking furniture invites consumers to additionally buy the specially developed "gifting sleeves" with their socks, making it the ideal gift.
This  permanent instore concept is being evaluated and Hypsos has started the follow-up phase, a globally applicable "Gifting Lite concept".

Interested what Hypsos can do for your organisation?

You can contact us for a complete store interior, implementation, pop-up stores or displays. Interested in an appointment so we can generate ideas for brand perception in the store for your company or product? Call us at +31 346 357500, mail to info@hypsos.com or fill in this form. We will be pleased to contact you.

Dolf Karsemeijer
+31 6 51202882
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